Having started towards the end of 1997, Google was late to the search engine game. At that time the competitive landscape was occupied by many strong players. Since then however, Google has established its position in the search engine world as the dominant player.

For the management of a rapidly growing online services provider, Google is an excellent business model. Google got big fast, not from cheap marketing tricks or anti-competitive moves, but from a well designed and executed business plan.

Web surfers are attracted to Google because their website is clutter-free and loads fast with no popup ads, cookies or other annoyances. And most importantly, search results performed on Google are highly relevant to the topic being researched. This relevancy is due in large part to Google's complex text matching system and page ranking algorithm.

Webmasters and web site designers like Google because of this proprietary web page ranking algorithm. And important details about this technology are published. With this information, webmasters have an insight into what can be done to improve search results.

Search results are important to any company doing business online and since internet recruiting is a key component of today's recruiting methodology, employers and recruiters should learn as much as they can about Google.

This posting does not detail all of the steps to be completed, but recommends the one action that recruiters and employers with websites can take to greatly enhance search engine results for website rankings and for jobs searches. No need to wait for a webmaster, this recommendation is something that employers and recruiters can do now -- on their own.

As mentioned previously, Google ranks search results by relevancy. Relevancy is determined in large part by how other websites value the content of your website as measured by the number of links to your site. Having other websites take the time to link to your website increases site traffic and makes your online business more valuable. More specifically, links from websites in similar or ancillary businesses are more important because they increase your page rank which helps candidates find your website more easily.

For example, PostOnce has a reciprocal link page that has not only increased traffic for PostOnce, but has also increased business for our link partners. As a result, the page rank for PostOnce and link partners improves dramatically with every new link because the businesses are related. So in this way, Google is able to associate related businesses by spidering the links for sites within a certain category.

If your business is online and provides human resources and/or recruiting related services, make sure your site is listed on Google! If not, then add your site to Google as soon as possible.

Then start asking related companies for reciprocal links. Start first with the PostOnce Reciprocal Links page and enter your website information.

Regards,
Byron Li
PostOnce